Who We Are

In 2010 the team saw a need for a high quality rental and leasing option for their refrigerated transport customers. Sonsray Rental & Leasing was founded, and with it the Sonsray brand. Hoelscher was inspired to create the Sonsray logo with the yin and yang symbol in mind. At Sonsray, we know balance in all things is key to success. The name “Sonsray” is a play on the names of Hoeslcher’s children. Sons, to represent his sons, and ray, to represent his daughter.

In 2012 Hoelscher expanded his business dramatically to include the construction equipment industry. Sonsray Machinery stretches the length of the West Coast, serving customers from Washington to Arizona. By 2014, Sonsray Inc was established to house our divisions under one corporate roof. Sonsray Rentals joined the family in 2019 to better serve customers interested in machinery rentals.

In 2021 Sonsray Machinery joins with CASE IH to expand our customer base into agriculture. Case IH has more than 175 years of industry experience and is known worldwide as a leader in powerful, dependable and highly efficient equipment. With 5 dealerships located throughout California and Arizona, we have a team of agriculture equipment experts ready to answer your questions and meet your needs whether it is to purchase a new unit or for parts and service.

Today, Sonsray continues to grow and expand its footprint by offering the equipment and service America needs to get the job done.



Act with uncompromising honesty and compassion in all that we do. Create results we feel proud of.


Committed to moving mountains with the power of teamwork. Tackle each project with energy and excellence.


Enrich and strengthen our local communities. Practice self-awareness, and strive to create a diverse and inclusive workplace.


Support our customers with superior resources and industry knowledge. Earn the respect of our customers with personalized, high quality service.


Value and develop our employees' diverse talents. We celebrate initiative and leadership both at home, and in our partnerships.

Mountain Movers

  • 500+ employees across the West Coast
  • Over 20+ Locations across 5 States
  • We provide a wide range of career opportunities
  • Paid day-off to preform charity work of your choice

Start your career with Sonsray.

At Sonsray we know that the key to moving mountains is teamwork. Get to know the MVPs that make our work possible.