From the desk of HQ
September 2026
A Note From HQ
In the remaining weeks of our fiscal calendar, we have the opportunity to channel our collective energy and finish strong. By embracing our core values, especially passion and a focus on solutions, we can maximize our impact in this home stretch. The wins highlighted in this issue show exactly how putting these values into action moves the needle. Let’s lean in, using these values to drive measurable results and support one another. Together, we can cross the finish line with excellence and set the stage for a stronger year ahead.
Integrity
Rene Acuna was recognized by Tere Gudino for mentorship and relentless dedication as their shop tech!
“Rene consistently goes above and beyond to make sure every task is completed with total accuracy and precision. From maintaining flawless notes to proactively following up and ensuring no urgent detail slips through the cracks, his proactive approach keeps our entire shop running smoothly. Thank you, Rene, for setting such a high standard of excellence!“ - Precision ensures accurate work.
The Accounting team completed another successful field audit and equipment appraisal exam with our bank. Clean exams don't happen by accident. They're the product of accurate records, disciplined processes and honest reporting all year long, from every branch and every department that touches an invoice, a work order or a piece of equipment. Thank you to everyone who pulled documentation and answered questions. Results like this are ones we can all be proud of. - Disciplined records ensure clean, honest results.
People
Richard Trigo was recognized by Tere Gudino:
"Being a field tech isn't easy, but Trigo makes it look effortless through his incredible communication. I truly appreciate how he stays in constant touch with me as a service writer, keeping me posted from site to site, and how patient he is when breaking things down for our customers. Thank you Trigo!" - Great communication strengthens customer relationships.
Juan Dominguez was acknowledged by Krista Cortez for being willing to go above and beyond for the customers.
Krista also gave a shout out to Pedro Lopez and Esvin Hernandez for always being willing to help. - Supporting others defines our culture
Solutions
Our AI-driven AP automation platform is now live company-wide. What started as a soft launch is fully rolled out across every division - fewer invoices to chase, faster approvals, and far less time spent tracking down paper. This one took real teamwork to get across the finish line, and the team moved mountains to do it without disrupting a single payment cycle. - AI tools streamline our complex processes.
Big shout out and thank you to Brian Ronczyk in Fontana Parts for stepping up and assisting Salem with their Hitachi parts needs while Salem's only Parts guy has been out on medical leave! - Exemplifies strong resourcefulness and commitment to service.
Passion
Adam Facciolla recognized Todd Klenz “for exceptional performance! Over the past week, we have received feedback from multiple customers praising Sonsray’s response time with breakdowns, along with Todd’s communication and professionalism.” - Excellence drives our customer success
Success
Congratulations to Steve Lujan and Monette Cueva for each making a nice sale in their first week. They had great support from their teams allowing them the win. Keep that momentum going! - Early sales build strong momentum.
In a group effort, we closed August in four days - one of our fastest month-end closes ever. Faster closes mean everyone gets their numbers sooner, which means better decisions made earlier in the month. Getting there took a coordinated push across Accounting, Sales Support and the branches, and the team hit it without cutting a single corner on accuracy. - Record efficiency drives better decisions
Driving Growth: Top Performers of August
Congratulations to Sales Account Manager Jeremy Benz on the Machinery side,
and
TK’s salespeople of the Month are Melissa Roth (East) and Eric Holder (West) for August. Bravo!
To see who else may have been recognized (or to acknowledge someone), visit the Community page in Paylocity.
Nominate someone
Do you know someone who has done a great job or gone above and beyond? We want to hear about it. Please email shannon.lee@sonsray.com and we will include some in our next newsletter. We pull from Paylocity as well (take a look at the HR section to learn how).
Around the Company
ACCOUNTING
Focus: Turning the new portal into an everyday habit. Over the next few months we'll be training, refining and listening. If something in the AP portal isn't working the way you need it to, tell us. The best improvements we've made this year started as someone speaking up.
FLEET
A great win for the Fleet team, just closed a deal for 44 T890 units with a local leasing company. Let’s keep that momentum going into the final weeks of the fiscal year and beyond.
HR
With September being National Preparedness Month, please familiarize yourself with the company’s Emergency Actions Plans on the HR Safety Page (Sonsray Safety Site). Look for this section:
For those in earthquake states, check this out: How to Prepare for An Earthquake
RENTAL & LEASING
Driver Appreciation Week is 9/13-9/19 and being celebrated across the country. SRL is participating in weekly raffle events for our clients Quality Custom Distribution Fontana, Quality Custom Distribution La Puente, McLane Food Service, and Pet Food Experts. If you interact with a driver this week, please thank them and recognize them for their service!
IT
ERP and IT Support Requests:
Effective September 4, 2026, please submit support requests as follows so we can better respond to and track your needs:
- Send all ERP-related requests to operations.support@sonsray.com. This includes all Parts and Service ERP support needs, issues, and reporting requests.
- Send all IT-related questions and technical issues to helpdesk@sonsray.com.
- For IT-related forms, please use the updated request forms available on the Employee Portal under IT. You can also access the forms here.
These forms include, but are not limited to:
- Employee onboarding
- Employee offboarding
- Role changes
- Hardware requests
Using the appropriate email address or form will ensure each request reaches the correct team and can be tracked through completion.
MARKETING
The new Employee Portal is set to launch in the coming weeks. It will feature a chatbot designed to assist with any Sonsray-related questions in one convenient location.
Stay tuned!
MACHINERY
We are excited to share a leadership update: Ray Camacho is adding to his role to oversee operations in El Cajon.
El Cajon had its best combined Parts & Service month this year with Parts hitting 116% of their budget and service hitting 137% of its budget. They have been moving in the right direction the last couple of months.
Las Vegas once again hit budget on all three categories for the second month in a row. They are the only store to be over "year to date" budget in all three categories (111% of equipment sales, 119% of parts, and 110% of service budgets), they are positioned for a strong finish to fiscal!
PARTS & SERVICE
We deployed a new initiative aimed at uncovering rapid improvements across our departments, thanks to the Sonsray Service Model Gem. Using this Gem will help identify rapid improvement opportunities to streamline our processes while sharpening skills with AI tools.
Did you know…
- When writing your prompt, the more details, the better?
https://www.promptcowboy.ai/ can help make prompts more detailed for free. This hint is from AI Pioneer Zoe Wakayama. - You can get a bonus for referring a great future employee? Check it out: Sonsray Referral Program
- September is…
- National Preparedness Month - Stay ready for emergencies by checking and updating your emergency kits. Review resources at Red Cross.
- Suicide Awareness Month. Checking in matters and can save lives. Sonsray offers an Employee Assistance Program (Sonsray EAP Info) and the 988 Lifeline provides free, 24/7/365, judgment-free support from skilled counselors for compassionate, one-on-one assistance - 988 Lifeline (call or text 988).
Looking ahead
- Sep22
First day of Fall
September 22, 2026
- Oct1
10:00 AM (PST) State of the Company Quarterly Meeting (virtual)
October 1, 2026
Useful Links
Our success is built on the passion and integrity you bring to work every day. Let’s carry this momentum through the end of the year and continue supporting each other as we reach our targets. Thank you for your continued dedication and commitment to delivering results while focusing on our core values.
Until next month…
Your partners at HQ
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