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In the business of moving mountains.
About Sonsray Inc.

In the business of moving mountains.

Sonsray supports the construction, transportation, and agriculture industries by providing world-class equipment and impeccable customer service through three operating divisions: Sonsray Machinery, Sonsray Fleet Services, and Sonsray Rental & Leasing.

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Years in Business
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OEM Partners
Our Journey

A Legacy of Growth & Innovation

From our humble beginnings to becoming a national leader in equipment, every milestone reflects our commitment to serving our customers better.

Sonsray Rental & Leasing
2010

Sonsray Rental & Leasing

We proudly introduced Sonsray Rental & Leasing, providing customers with climate-controlled trailer rentals, ensuring reliable temperature management for sensitive cargo.

Sonsray: A New Era
2013

Sonsray: A New Era

Founder Matthew Hoelscher rebranded TK Services as Sonsray, blending his children's names to create a company built on family values, commitment, and long-term growth.

CASE Construction Joins Sonsray
2013

CASE Construction Joins Sonsray

With the acquisition of 11 CASE Construction dealerships, Sonsray expanded its capabilities in heavy machinery, supporting industries such as construction, roadwork, excavation, and infrastructure development.

CASE IH Agriculture Joins the Family
2021

CASE IH Agriculture Joins the Family

Sonsray expanded into the agriculture sector with CASE IH, strengthening our reach in Arizona and Nevada and providing farmers and agricultural businesses with high-performance tractors, harvesters, and tillage equipment.

Bi-Coastal Expansion with Thermo King
2021

Bi-Coastal Expansion with Thermo King

Sonsray became a bi-coastal powerhouse with the acquisition of three East Coast Thermo King dealerships, further solidifying our presence across the United States.

Sonsray Acquires Goodman AG & Expands with Kubota
2024

Sonsray Acquires Goodman AG & Expands with Kubota

We proudly acquired Goodman AG, adding Kubota to our agricultural equipment lineup and expanding into Fabens, TX; Thatcher, AZ; and Las Cruces, NM.

Hitachi Joins Sonsray Construction
2025

Hitachi Joins Sonsray Construction

In a landmark move, Sonsray adds Hitachi Construction Machinery to its portfolio, further reinforcing our position as a leader in heavy equipment for construction and infrastructure development.

Core Values

What we stand on.

Integrity

Integrity

Act with uncompromising honesty and compassion in all that we do. Create results we feel proud of.

Passion

Passion

Committed to moving mountains with the power of teamwork. Tackle each project with energy and excellence.

People

People

Enrich and strengthen our local communities. Practice self-awareness, and strive to create a diverse and inclusive workplace.

Solutions

Solutions

Support our customers with superior resources and industry knowledge. Earn the respect of our customers with personalized, high quality service.

Success

Success

Value and develop our employees' diverse talents. We celebrate initiative and leadership both at home, and in our partnerships.

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